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Advertorials
West Lancashire Rover
Brief: To advertise to as wide an audience as possible the opening of a new car dealership.
Product: A3 four page newspaper with details about the garage, the owners and special offer vouchers.
Target: ABC1 households within 10 mile radius of new garage distributed via solus distribution. Also post office distribution from clients own database.

Rover Cars
Brief: Create a low cost, high profile article within targeted car user sector, and also highlight cost effective contract hire payment.
Product: Combined subject editorial and consumer offer advertisement designed and prepared for glossy business media.
Target: Business fleet car users. Readers of Business to Business magazines.